While most celebrity collaborations come about thanks to lengthy negotiations, it was Watson herself- a long time advocate of ethical fashion- who approached ZADY to create bespoke items for her to wear inspired by her style.
As well as refreshing her own wardrobe, it was important to Watson that her fans would also be able to purchase the pieces, getting the look in a way which is reassuringly sustainable. Therefore, the entire capsule collection will be available to purchase on the 31st October.
Watson will be posting pictures of the collection on her Instagram throughout October, and they will be available to pre-order online as soon she wears them.
The elegant camel pencil skirt , which has a slit which can be worn at the back or the front, and the black rollneck wool jumper she wore to deliver her speech at the United Nations are already available to pre-order on ZADY.com for £151 and £134.
The idea behind the capsule collection is to have classic, timeless pieces that can be worn again and again. “It’s good for work, it’s good for evenings out- it’s really a modern woman’s capsule wardrobe,” ZADY founder Maxine Bedat tells The Telegraph. “It was a bespoke collection. She said ‘Can you create a collection for me for the events that I go to and around as a regular person as well?'”
Bedat continues; “It was incredibly fun as a team to think what would look great on her, and it’s about this timeless beauty and style so that was the inspiration that we were really thinking about – what will look great on her now and as we go into the future.”
“The pieces are designed for anything that a modern woman might do in a day, from going to a meeting to giving a presentation like she did yesterday, to hanging out with friends,” explains Bedat. “It’s a wardrobe that can bridge all of those things. Everything in the collection can be dressed up or dressed down, and be appropriate in all situations.”
The ethical standards of the collection were just as important as its style credentials. “It was about working with farmers and washers and spinners and dyers to make each piece sustainable,” says Bedat.
“These pieces aren’t synthetic materials and are natural fibres, so you can bury that piece of clothing at the final stage of its life and it would grow back into the earth, which is really important with sustainability because polyester is the number one fibre source in our clothing and is a form of plastic.
“The farms that we use have very quality treatment of animals which is a major issue in the apparel industry, and there are no toxic dyes.”
Another factor that is important to Watson, a UN Women Goodwill Ambassador, and Bedat, is that the women producing these clothes are all treated fairly. “These pieces were all cut and sewn in New York with labour that is treated fairly for its work,” Bedat tells The Telegraph.
“What is important to Emma obviously is women’s issues and the apparel industry is the largest employer of women globally, but 98% of those women aren’t receiving a living wage. So it’s really important to make sure they are being treated fairly for the beautiful work they are doing.”
Emma Watson might be best known for her work regarding gender equality with HeForShe, but she also takes sustainability in fashion very seriously.
In 2015 she began taking part in The Green Carpet Challenge, working with her stylist Sarah Slutsky to ensure that all of the outfits she wears on the red carpet are created ethically. At the Met Gala for example she wore a Calvin Klein outfit which was created using recycled plastic bottles.
“With the help of Eco Age this five piece look is created from three fabrics woven from yarns all made from recycled plastic bottles” Slutsky wrote on Instagram, shedding light on Watson’s Met Gala outfit.
“Plastic is one of the biggest pollutants – being able to turn this waste into a high quality material is a real success story. Also this beautiful look was designed with the intention to be re-purposed for future use; the pants can be worn on their own, the train can be used for another red carpet.”
We’ll have to stay tuned to Watson’s Instagram account to see the full capsule collection with ZADY, but judging by that pencil skirt we have a feeling she’s going to make us want to shop…