5 WAYS TECHNOLOGY CAN PROMOTE SUSTAINABLE FASHION

  After the devastating garment factory collapse in Dhaka, Bangladesh earlier this year, consumers began asking questions about the transparency, sustainability, and ethics of the global fashion industry. They wanted to know who made the clothing they wear and under what conditions. A smaller yet growing segment of the consumer population – some 2.5 billion “aspirational” consumers – is taking it one step further and wants to not only…

How To Be An Ethical Consumer

While “being the change” usually drums up images of voting and volunteerism, one of the biggest ways we can impact the world around us is with our wallet. Unfortunately, our day-to-day spending habits too often do harm without our knowledge. So here are eight consumer habits that can help ensure your green does good. Read…

SWEATSHOPS ARE OKAY IF THE CLOTHING IS CUTE…RIGHT?

  Consumers are more likely to justify buying unethically-produced items if those items are “cute.” That’s what research from my alma mater, Georgetown University, reported yesterday, citing new research from professor Neeru Paharia and others, who studied the economics, decision making, and moral tradeoffs in consumers’ buying habits. Paharia describes how most people believe – or at least want…

FAST FASHION: BEAUTY OR MONSTER

“There is a new sheriff in town”, Forbes quoted “Fast fashion has completely disrupted apparel retail”. It is also effecting our environment. Another pot of mess we will have to deal with. The fundamental business model of fast fashion is relatively basic – selling cheap goods at high volume, in rapid cycles at any time period. This is achieved by…